This policy explains which cookies and similar tracking technologies we use on bigwheelbikescv.com, why we use them, and how you can control them. We operate an opt-out model — all scripts run by default on your first visit. You can withdraw or adjust consent at any time using the preferences panel.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make sites work efficiently, remember your preferences, and provide information to site owners. We also use similar technologies like localStorage and session storage.
Global Privacy Control (GPC)
We honor the Global Privacy Control browser signal. If your browser or an extension sends the GPC signal, we automatically treat your visit as an opt-out of non-essential cookies — no banner interaction is required. This is processed on every page load.
Cookie Categories
Necessary
Userway Accessibility Widget
Provides accessibility features (screen-reader support, contrast controls, font sizing) required under ADA/WCAG standards.
Retention: Session + persistent settings for 1 year
Session Cookie
Maintains your session state across page navigations.
Retention: Session
Consent Cookie (bwb_consent)
Stores your privacy preference choices so you are not re-prompted on every visit.
Retention: 12 months
Analytics
Google Analytics 4 (GA4)
Tracks page views, session duration, traffic sources, and user journeys to help us improve the website experience. Data is aggregated and anonymised.
Retention: 2 years (Google controlled)
Google Tag Manager (GTM)
Container tag that manages and fires analytics and marketing scripts. No data collected by GTM itself.
Retention: Session
Marketing & Advertising
Marketing Pixels
Used to measure ad campaign effectiveness and enable retargeting on ad platforms (e.g. Meta, Google Ads). Data is shared with advertising networks.
Retention: Up to 90 days depending on platform
Third-Party Embeds
Vimeo Video Player
Enables embedded video playback. Vimeo may set cookies to track video views and remember player preferences.
Retention: Up to 1 year (Vimeo controlled)
Tripworks Booking Widget
Powers the online rental booking flow. Tripworks may set session cookies required for checkout.
Retention: Session
When Will I Be Asked Again?
Your preferences are stored for 12 months. You will be prompted again if: your preferences have expired, we add new cookie categories, or you clear your browser data.
Do Not Sell or Share My Personal Information
Under applicable privacy laws (including the California Consumer Privacy Act / CPRA), you have the right to opt out of the sale or sharing of your personal information. "Sharing" in this context includes transferring data to advertising platforms for cross-context behavioral advertising.
By disabling Marketing & Advertising and Third-Party Embeds cookies, you opt out of all data sharing with ad networks and third parties. No verification or login is required to process this request.
Contact Us
For privacy-related questions or requests, contact us at michael@bigwheelbikescv.com or by calling (760) 779-1837.
Last updated: July 2026